Job seekers learn a lot about an organization before they even apply for an open position. A strong employer brand supports efforts in attracting more qualified applicants, reducing cost per hire, and even decreasing turnover. Proper branding and messaging throughout the recruitment process helps applicants decide whether or not your company culture aligns with their workplace values.

This ebook explains how employer branding impacts your overall recruiting strategy so you can attract the best talent.

Download your copy and discover how good employer branding helps you:

• Define your candidate audience
• Align your messaging to meet applicants’ expectations
• Improve your content layout to appeal to job seekers
• Understand the importance of social media to your recruitment efforts
• Improve your hiring practices