Spring’s hot fad – the fidget spinner - was originally created for adults, advertised to help people with trouble focusing. Yet, after a leap in popularity with kids (holding every spot on Amazon toys top 20 best sellers), these trendy toys are now being banned from some classrooms because teachers feel they actually distract students from their school work.
It’s a challenge to find the right tools to create a successful learning environment – and there are some parallels in the world of corporate learning as well. You must help employees focus by creating a talent development space with access to meaningful content, and do so in a way that’s simple to use, easy to manage, and engaging. Video content is rapidly emerging as a powerful tool in corporate learning, but for it to be effective, you need to ensure that your use of video is truly a learning aid, not a distraction.
If you find this shift to digital learning somewhat challenging, you’re not alone. Many companies are struggling to build a "digital learning" experience. In fact, Bersin by Deloitte identifies “the Continuing Explosion and Evolution of the Learning Market” as one of their key trends in the recent report, “HR Technology Disruptions for 2017: Nine Trends Reinventing the HR Software Market.”
The report highlights that "corporate training buyers are now allocating budget for tools to integrate, consolidate, measure, and curate all this content for employees. The global Learning and Development marketplace is over $130 billion, so there is at least a $10 billion market for technologies and tools to administer, manage, and track all this training.” But to work, these funds must be directed to methods that truly help employees learn, and not just spin their wheels.
According to Bersin, video will shape the HR market in 2017 and beyond. Video learning has exploded for several reasons. Employees are overwhelmed at work, and often only have ~20 minutes a week to set aside for learning. And people who want to learn fast are using video tutorials. “Rather than producing two to three hour ‘courses’ that require page-turning and slow video or animation, we need to offer ‘learning on-demand’ and recommend content just as needed.” Jim Lundy from Aragon Research writes, “The ability to learn and collaborate on a video is the future.” Video learning can also include micro-learning, i.e., the delivery of learning in small 3-5 minute chunks.
As video continues to become the preferred learning method, PeopleFluent continues to lead for best-in-class video learning capabilities as part of its next-generation learning solution, including formal and informal learning, micro-learning, on-demand video learning, social, and mobile capabilities.
Don’t have your learning strategy backfire by distracting rather than engaging. Having the right learning tool in place can have a huge impact on productivity and effectiveness.